Internet usage is already hitting its peak with the looming COVID-19 pandemic hanging over our heads for more than a year now. Securing your digital presence as a construction company has never been so important with so many people unable to leave their homes and with physical interaction kept at a minimum. According to Statista, there are over 20 million Australians using the internet and 45 percent of them are on mobile phones. The opportunity is quite bountiful but waits until you hear about the competition. IBISWorld estimates that there are close to 400,000 businesses in Australia involved in construction. That’s a 0.02 percent chance of getting a customer in mathematical terms. The customer base will even be less when you zone in those seeking construction services.
It’s a tough competition online that’s why it is important to strategize your online marketing and it starts with getting your SEO in Sydney working for you. Digital marketing groups offer this kind of expertise and SEO is actually a critical part if you want to take the lead online. From its acronym, SEO or search engine optimization helps bump up your company’s digital presence in search engine indexes like Google. But it offers so much more than that.
The most coveted part of Google’s search engine is to be at the top search which is number one on their list when users search for a word or phrase. But sometimes, just getting to Google’s first page in the results is already a feat of its own. It takes a lot of effort and planning to get your SEO right so you can effectively amplify your digital presence. More than social media, search engines are the top websites that feed information to users. With the right SEO strategies, Google, Yahoo, and Bing can elevate brand awareness to its massive user bases.
Going beyond clicks
While being the top company in the search engine is awesome, it’s just half of the battle. It’s like being the most popular kid in school but fails all subjects. It’s good to think about SEO for construction companies but it will only bring you clicks to your website or social media page, not necessarily customers…yet. This is what digital marketers refer to as conversion rate. For every click, how many become your customers? How many of the website visitors actually become your clients? If you have really good SEO strategies, clicks can bring you actual profit.